MyPocket is a personal finance management and savings app designed to empower users to take control of their money with ease and confidence. I was responsible for crafting a complete brand identity for MyPocket, ensuring the app communicated clarity, trust, and modern simplicity.
The challenge was to create a brand that makes managing finances feel intuitive and even enjoyable. MyPocket needed a visual identity that reassured users while motivating them to save smartly and spend wisely. I began by researching trends in personal finance and technology, then distilled these insights into a design that is both user-friendly and forward-thinking.
Creative Process
I designed a clean, memorable logo that reflects stability and growth. The iconography and typography were carefully chosen to evoke a sense of trust and approachability, with a color palette that balances warmth and professionalism.
Color Scheme & Typography
Soft, inviting colors paired with modern, legible typefaces form the core of MyPocket’s visual language. These elements work together to create a welcoming environment where users feel comfortable managing their finances.
Results & Impact
The branding for MyPocket has successfully established the app as a reliable and modern tool for personal finance management. Users appreciate its intuitive design and consistent visual language, which make financial management less daunting and more engaging. The cohesive brand experience has helped build trust, increase user engagement, and position MyPocket as a standout solution in the competitive personal finance app market.
