Cross-product design consistency at scale
Full tokenized design system for a fintech platform — covering the trading interface, CRM, mobile app, and marketing site as the company expands its AI offering.

Outcome
Cross-product design consistency at scale
Role
Design Systems Lead
Focus
Design Systems
ePlanet Brokers was scaling across a trading platform, mobile surfaces, CRM workflows, marketing pages, and AI-powered internal tools. Each surface had grown with its own visual decisions, which made shipping slower and made product quality harder to protect.
The goal was not to create a pretty Figma library. The goal was to create a shared product language: tokens, interaction patterns, dashboard components, financial states, and documentation that engineering could actually use.

I audited the existing product surfaces, grouped recurring interface patterns, and rebuilt the system around reusable foundations: color roles, type scale, spacing, status language, cards, tables, forms, navigation, empty states, loading states, and AI response patterns.
The system was designed for financial workflows where trust matters. That meant clear hierarchy, visible source states, predictable actions, and components that could carry dense data without becoming visually noisy.


The system gave product, marketing, and engineering a shared base for shipping faster without visual drift. It also created a stronger foundation for the AI products around ePlanet: the assistant, content workflows, onboarding automation, and internal operations tools could all feel like one coherent platform.

Visual system
A fuller sweep of the project image set, pulled directly from the CMS gallery for this case study.







Business context before interface decisions
Clear trust signals for high-stakes workflows
Reusable systems instead of isolated screens
06 - CONTACT
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